Famous people in China have been banned from advertising a number of goods and services on social networks, television and interviews, the national portal "Adyrna" reported.
According to Forbes, the ban covers medical and educational services, as well as personal tutoring services, health foods, tobacco products and medical equipment. Chinese regulators have explained that advertising must conform to "public morals and traditional virtues" and celebrities must adhere to "core socialist values."
The new rules follow scandals and public outcry over misleading advertising by celebrities for health, wealth management and credit products.
