More than half of the 30 largest advertisers in Russia are foreign brands. As it turned out, most of them refused to enter the Russian market, according to the national portal Adyrna.
• 13 out of 16 reported leaving Russia and ceasing business. Including removal of all ads.
• Based on available data, the advertising market is projected to lose at least 51 billion rubles (currently $ 442 million). And this is only among the largest advertisers.
• Nestle, PepsiCo, Procter & Gamble, Volkswagen, L'Oreal, Mars, McDonald's, Bayer and others are among the companies involved in the boycott of the Russian market.
• Moreover, the emergence of these and other large private companies is not due to sanctions, but only to the toxicity of Russia, with which world-famous brands do not want to associate themselves.
National portal "Adyrna"
